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Lead Generation Marketing 

Social media marketing campaigns and B2B lead generation marketing 

Brainiac Media were contracted by The Panacea Group to head their social media marketing, graphic design and web development. Our marketing team heads their B2B lead generation marketing campaigns. The Panacea Group was established in 2013 with the main objective of bringing together expertise within science, engineering and finance to enable commercially viable Green Economy investment considerations. They continuously strive to champion a more clean environment through well-researched, effective and solutions.  

The brief

To lead the companies social media marketing and B2B lead-generation marketing, SEO, graphic design and web development work. 

WordPress customised website design

Website Redesign UX/UI

What we did  

Brainiac Media was contracted by The Panacea Group to spearhead the company's social media marketing and B2B lead generation marketing. Many objectives were set to accomplish great results on this project.

Brainiac Media conducted LinkedIn lead generation and targeted social campaigns to create a buzz around the brand and company. Our Brainiacs orchestrated social, web and email campaigns to create and hold the interest of new, existing and potential clients. 

Our Brainiacs also provided graphic design, editing and copywriting services for white papers, guides, blogs and web copy to maintain the new-found momentum providing readers with information about the technology and solutions the client champions and provides. The work done by Panacea is important and has never been more relevant so making sure that these marketing campaigns were conducted in the right manner was imperative to the ultimate success of attracting new clients. 

Brainiac Media's marketers set up attention-grabbing posts, lead capture pages and value add content. This enabled us to grab the attention of big companies that were interested in the services but still in the investigative stage of their buyer cycle and ensured we were able to remarket to them and follow up to win sales. We also targeted top ranking keywords for on-page SEO and created an on-site blog strategy around these keywords. 


Brainiac Media also strategised heavily with the Panacea team so that their long term goals were complemented by the achievements of the short term ones. This is important because by knowing their hopes and goals for the future we are able to form a content and marketing strategy that looks to accomplish success with B2B marketing and lead generation support and training that helps accomplish goals far into the future. This kind of forethought is what often differentiates us from other marketing companies, it is not just about succeeding now it's about continuous sustainable success for our clients. 

Services Used

Social media marketing,

Digital marketing,

WordPress website design, Website design,

Website support and maintenance, Website development,

Search Engine Optimisation (SEO) campaign,  

Website Hosting, Graphic Design

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 Website Redesign UX/UIWebsite Redesign UX/UI



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Brainiac Media have provided the website for Helping Rhinos for a number of years now, and take great pride in the service they deliver. Rob and his team are always on hand to help us with anything we need to improve the site. We have recently undertaken a large piece of work to rewrite much of the functionality driving our website, and the flexibility shown by Brainiac in accommodating our ever changing needs has been first class...

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Interested in working with us? Call or message us today 021 300 2571

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